Live Strong

The Live Strong yellow bracelet has sparked a consumer craze. The bracelet - a round hunk of synthetic silicon rubber stamped with the phrase "Live Strong" - is selling at Niketown outlets, as well as at Foot Locker stores and various independent retailers . . . and on eBay.



Read Yellow Fever, by Rob Walker, NYTimes Magazine, August 29, 2004.

Live Strong is an educational program of the Lance Armstrong Foundation.